Beatles Creativity (4) All You Need is Heutagogy
Being settled in London The Beatles had fed their creativity in 1964 & 65 with a series of collaborations with their musical peers. They were now rooted in London’s social life with Ringo’s legendary flat at 34 Montagu Square their main hangout outside of Abbey Road studio 2. London in the early sixties was exploding with the energy of new post-war ideas that revolted out of art schools into style, fashion and design. This was exemplified by Mary Quant, miniskirts, Bazaar, photography, magazines, beatniks, Viper skiffle, rock n roll, clubs, Coke, uppers, music and working-class cool. For the very first time, in the country that had invented trade unions, the working class were being celebrated for their cool rather than their militancy. Terence Stamp, Michael Caine, Duffy, Donovan and Bailey along with Twiggy and others were democratising the cultural industries. The Beatles took the next step which was to re-invent their own cultural industry, music, through the love they made with their creative use of their studio craft, collaborations (Martin’s arrangements & Geoff’s engineering), Paul’s music hall melodies, John’s performance art decision-making, Ringo’s rhythmic support, George’s ego-less experiments and new songs; psychedelia. Starting with a “song” so iconic even Dan Draper (Mad Men) listens to it. Tomorrow Never Knows of course! There is a continuous YouTube Playlist of this post here. Continue reading
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