Archive for November, 2010

The Beatles Apple 1968

Posted in Beatles History, Open Context Model of Learning, White Album with tags , , , , , , , , , , , , , , , , , , , , , , , , , , , , , on November 27, 2010 by fred6368

The Beatles Creativity (5) ‘you say you want a Revolution?’

1968 is The Beatles’ most fascinating year, they had transformed music in terms of singles and albums but in 1968 they were aiming to transform the music industry by making their company Apple into a musical collective. Singles were no longer formulaic, melodic sing-a-longs designed to make to make money for the songwriters, producers, managers and record companies rather than the artists. Albums were no longer the accidental re-packaging of singles or merely fan souvenirs of live shows, as they had been when The Beatles started and remained throughout the sixties. In terms of this analysis of their creativity they had completed the three main stages of development; being guided, working collaboratively and breaking the rules by 1967. So what came next? 1968.  The magisterial Walter Everett said “the year of 1968 was a time of simultaneous rejuvenation and the dissolution of The Beatles.”

In We Are The Beatles I described the Beatles’ style as evolving from the musical creativity of their psychedelic period 1966-67 to a loose Atelier style, unconsciously aping the studio organisational form of Renaissance artists. By this I mean that they had learnt their craft and now, forced to run their own business, decided to try to create with Apple Corps the company they would liked to have signed for, and so began working with many other artists. Paul completed Step Inside Love with Cilla, George recorded the Inner Light with local musicians in India whilst recording his ‘Wonderwall‘ soundtrack John woke up one morning with the words of his ‘most perfect lyric’ flowing out like endless rain into a paper cup. It’s Across The Universe;   Continue reading

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